About Us

Tania & Pavel

designers & store owners

URGULA is a family of entrepreneurs based in Helsinki, Finland, who are passionate about dance and activewear. In 2018, they founded URGULA with the goal of creating a fashion-oriented dance and activewear brand that would offer modern and unique graphics, exquisitely designed activewear pieces, and sneakers that would enhance the dance and active lifestyle.

With a background in fashion and entrepreneurship, the family drew on their expertise to create a brand that was dedicated to creating high-quality, stylish, and functional dance and activewear. From the outset, URGULA was focused on designing clothes that were not only comfortable and durable but also reflective of the latest fashion trends.

Their activewear pieces and sneakers were designed with the modern dancer and active individual in mind, with a commitment to using only the highest quality materials. Each piece was carefully crafted to enhance the wearer's movement and performance, while also expressing their unique style.

As the brand grew, URGULA expanded its product line to include a wide selection of leisure and sport clothes that suited many styles of dance and active life. With a focus on innovation and quality, URGULA continued to push the boundaries of what was possible in dance and activewear.

Today, URGULA is recognized as a leading fashion-oriented dance and activewear brand, known for its exceptional quality, innovative designs, and commitment to style and functionality. With its unique graphics, exquisitely designed activewear pieces, and wide selection of leisure and sport clothes, URGULA continues to inspire and empower dancers and active individuals around the world.